Hello & Welcome to Essentialist Beauty! As a lifelong lover of fashion and beauty I started Essentialist Beauty on a mission to create resources that empower women to express their real selves, find meaning and live courageously. Showing up as your authentic self, everyday of your life, is what beauty should be all about. But we’re often told that we need to be more, weigh less, do better, or look different to be valued. These messages are at best distracting and at worst wrecking to our self-confidence. So, we’re changing the narrative. The beauty industry should be about serving women—not holding them captive to exclusive and illusive standards. I believe you’re at your best when you live from a deep knowing of who you are and what matters to you—just the essentials. Essentialist beauty provokes us to choose quality over quantity. To delight in inspiration, but reject the comparison game, leaving the rules, taboos and “shoulds” behind. To choose health, and let go of so-called perfection. And to savour simplicity as a pathway to more joy everyday. In this site you will find tools and proven strategies to discover your true self, to find courage for the journey and to live a meaningful life. I hope you’ll join me in spreading the Essentialist Beauty message by joining us in this journey and sharing it with your sisters, friends and daughters. Together, let’s show the world who we really are. Essentially yours, Ros Audoin